The Center for Consumer Freedom is a front group for the restaurant, alcohol and tobacco industries, dedicated to opposing actions that "restrict your right to make your own choices." Prior to taking the name the Center for Consumer Freedom, the organization was The Guest Choice Network, launched in 1995 with $600,000 in startup funds that came entirely from Philip Morris.
The Guest Choice Network's stated objective was to "unite the restaurant and hospitality industries in a campaign to defend their consumers and marketing programs against attacks from anti-smoking, anti-drinking, anti-meat, etc. activists." Over the course of four years, Philip Morris contributed at least $2.3 million to sustain the Guest Choice Network.